How To Influence Human Behavior | Excerpt From “Start with Why”
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Drawing on a wide range of real-life stories, the author Simon Sinek together a clear vision of what it truly takes to lead and inspire. In the following excerpt from his book “Start with Why”, he put effective influencing ways on How To Influence Human Behavior in the picture. This book is for anyone who wants to inspire others or who wants to find someone to inspire them. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. So latch on to the idea right now !
How To Influence Human Behavior | Excerpt From “Start with Why”
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it.
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us. For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left. All organizations start with WHY, but only the great ones keep their WHY clear year after year.”
– Simon Sinek, Start With Why
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Read also : Quality Of Our Lives | Excerpt From ” Unlimited Power ” ( https://thebrightdelights.com/quality-of-our-lives-excerpt-from-unlimited-power/ )